Few brands are as deeply woven into American childhood as Radio Flyer, the maker of the iconic little red wagon that has carried generations of imaginations down sidewalks and through backyards. Founded in 1917 by Italian immigrant Antonio Pasin in a small Chicago workshop, the company began with a simple idea: build a wagon families could trust.

Today, third-generation leader and Tugboat Institute member Robert Pasin continues his grandfather’s legacy, guiding Radio Flyer with a deep commitment to purpose, people, and pragmatic innovation. More than a century after its founding, Radio Flyer stands as a powerful example of an Evergreen company—private, people-first, and built to thrive for generations. That enduring spirit is why Radio Flyer is our 2025 Evergreen Company of the Year®.