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Evergreen Movement

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in business. Be part of this movement with us.

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If you are the CEO or President of an Evergreen business, you have just found your tribe.

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Evergreen

Recognizing companies that are values-driven and held to
a higher standard.

Catch up on the Community

Evergreen journal

A Risk Worth Taking: Building an Evergreen Business

Spencer Williams, West Paw
July 27, 2021
Evergreen journal

Customer Service Excellence

Brad Cleveland, Brad Cleveland, LLC
July 20, 2021
Evergreen journal

People of All Faiths Are at the Heart of What We Do

Duane Kuck, Regal Boats
July 13, 2021
Evergreen journal

Empowering My Team through Challenging Times

Lester Thornhill, Life’s Abundance
July 06, 2021
Forbes

Tugboat Institute Summit Listed Among Top Leadership Conferences to Attend in 2020

John Hall
January 27, 2020
INC Panel

How to Build a Business to Last 100 Years

Bo Burlingham
January 20, 2016
Fast Company

Why This Female CEO is Buying Back Her Company from Investors

Lydia Dishman, Fast Company
October 03, 2018
INC Magazine

Built to Last (And Last...And Last)

Bo Burlingham
September 21, 2015

What members are sharing

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Learning to Be a Manager
Carrie Freeman Parsons
June 08, 2021

UPCOMING EVENTS FOR MEMBERS

Tugboat Institute @EdwardJones

In October 2021, we will travel to St. Louis for our Tugboat Institute Exemplar Visit at Edward Jones. Hosted by the sixth managing partner in the 97-year history of Edward Jones and Tugboat Institute member Penny Pennington, this event will share insights on leading an enduring, growing Evergreen business that is owned by its partners. Over the course of two days, we will take an unvarnished look at the history of Edward Jones. We'll learn about how it evolved from a small band of financial advisors serving rural clients into a firm of over 55,000 employees, its unique relationship with Peter Drucker, how its approach to People First makes it one of the Top 10 Best Places to Work year-after-year, and gain deep insights into the key milestones, successes, and failures it experienced in its Evergreen journey. We will also enjoy exceptional food and drink together while exploring a few of Penny’s favorite areas around St. Louis each evening

Tugboat Institute Summit 2022

Tugboat Institute Summit is an intimate, invitation-only gathering of Evergreen CEOs. This unique event brings together leading entrepreneurs who have the grit and resourcefulness to build and scale private, profitable, enduring and market-leading businesses that make a dent in the universe.

Evergreen Companies are the most important companies in our society today and are redefining success.