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Evergreen businesses are led by Purpose-driven leaders with the grit and resourcefulness to build and scale private, profitable, enduring, and market-leading businesses
that make a dent in the universe.
Evergreen companies are the most important companies in our society
today and redefine success.
The intention of Evergreen businesses
is to adapt and grow profitably
for 100 years, and more.
The Purpose of an Evergreen business
is to make a long-term difference
in the world.
Success is not based upon financings,
or high-valued exits, but on how well
they achieve their Purpose.
Purpose, Perseverance, People First, Private, Profit, Paced Growth,
and Pragmatic Innovation –
these Evergreen 7Ps® principles are our core values.
These values ensure Evergreen companies will positively impact their employees, customers, suppliers, communities, and, most important, families.
In Our Own Words
The Evergreen 7Ps® principles are the defining characteristics of Evergreen. The first three Ps—Purpose, Perseverance, and People First—define the character of the leaders and team. The last four Ps—Private, Profit, Paced Growth, and Pragmatic Innovation—reflect the long-term strategy tenets of an Evergreen business.
Having a compelling reason for existing--a North Star above all else.
Taking advantage of the ability of closely-held private companies to have a longer-term view, greater confidentiality around strategies, and more operating flexibility than public or exit-oriented businesses.
Having the ambition and the resilience to overcome obstacles and keep pursuing the purpose indefinitely into the future.
Not mistaking profit as the purpose of the business; but recognizing it is essential to survival and independence, and the most accurate measure of customer value delivered.
Engaging a workforce of talented associates who excel as a team and are motivated by the purpose and the culture, as well as by total compensation, in the belief that, by taking care of them, they will take care of the customers, suppliers, partners, communities, and their families.
Having the discipline to focus on long-term strategy, balance short-term and long-term performance, and grow steadily and consistently from year to year.
Embracing a continuous-improvement process built around taking capital-efficient, calculated risks to innovate creatively within constraints.
