In business as in life, there are trade-offs. This is an accepted part of the business world as well, and is usually accepted as an unavoidable truth. This includes pairs like Profit and Purpose, or Profit and Paced Growth, which can sometimes appear to be at odds with one another. But what if this didn’t always have to be true? Marianne Lewis proposes a leadership strategy that can help resolve this tension.

Marianne is Professor in the Carl H. Lindner College of Business at University of Cincinnati and co-author of Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems. In this Tugboat Institute® talk, Marianne makes an argument for finding a way to embrace, rather than cave to tensions within an organization. It starts with a shift in mindset.

Watch and be inspired to shift your own mindset, and make room for Both/And, instead of simply Either/Or.