Evergreen Journal+ is for anyone drawn to a different way of doing business. Through a growing collection of articles and talks from Evergreen® leaders, it offers inspiration, practical wisdom, and a sense of community—affirming that long-term, people-first business is a proven approach to building companies and careers that last.

$149 / year
  • Stay inspired with fresh insights delivered to your inbox each week.
  • Learn directly from Evergreen leaders through a rich, ever-expanding library of 500+ articles and videos - your personal masters class in long-term, purpose drive success.
  • Engage in real-time with the minds shaping Evergreen thinking – ask questions, hear what’s next and be part of the conversation.
  • Accelerate your learning with a handpicked reading list from Tugboat Institute’s founder – the essential books to guide all stages of being an Evergreen leader.
  • Always ad-free. Never sponsored.

Selected Insights from Evergreen Leaders

Announcing the Third Annual Best Evergreen Companies® List and Evergreen Company of the Year® Award

  • Dave Whorton
  • Tugboat Institute
March 17, 2026

The Founder’s Transition: A Personal Reflection on My Eight Trailheads

  • Timothy O'Keeffe
  • Huyett
January 20, 2026

Profit with Purpose: Pricing Tactics for an Evergreen® Business

  • Adam Echter
  • Simon-Kucher & Partners
September 23, 2025

Supporting Evergreen® leaders, their teams, and their companies through recognition, experiences, publications and programs to bring inspiration, new ideas, and proven best practices about business, family and life.

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