When he was still researching and teaching at university in Germany, Professor Hermann Simon undertook to study the landscape of market leaders in exports around the world and in different industries, with the goal of identifying the characteristics of the companies that managed to find their way into that selective group. What he discovered surprised him; it was not the giants he expected who occupied the top spots. It was, instead, predominately middle market companies who remained relatively unknown who were the clear leaders. Many of them came from Germany.

In this Tugboat Institute® talk, Professor Simon shares key learnings from his work on his subsequent book, Hidden Champions: Lessons from 500 of the World’s Best Unknown Companies. The Hidden Champions are different from Evergreen® companies, but they share some important and interesting characteristics. Professor Simon went a step beyond simply articulating his theory on Hidden Champions. Following publication of the book, he left the university and founded his own company, Simon-Kucher, which, following the steps he outlined in the book, he has grown into a Hidden Champion itself.