Back in the early ’90s, when my company, Odell Brewing, was just a few years old, raspberry wheat beer was all the rage. Remember that? It was a big trend, and all the breweries started making that style.

We thought it was a beer designed for people who didn’t really like beer. We decided not to go down that road, a decision I’m still happy about. I don’t know for certain, but I’m pretty sure that today, not one brewery that hung its hat on making a raspberry wheat beer is still in business.