Pragmatic Innovation is one of the Evergreen 7Ps® principles, but it’s not new or specific to Evergreen® companies to continually seek innovative ways to expand their reach and drive sales. What is new, especially in the age of digital marketing, is that the pace has picked up quite a bit. While we may be a 78-year-old company in a traditional industry – we are a manufacturing and distribution company that provides the world with better solutions for sewing, cleaning, and home – we’ve embraced the power of social media and online platforms to expand our reach and drive sales.

About two and a half years ago, led by our Director of Marketing, Tracey Wiltshire, Tacony Corporation began to explore collaborations with influencers and affiliates. For ages, our primary channel for selling our products was through independent retail and brick-and-mortar stores. It had become clear that, in order to stay competitive and drive sales, it was time to try something new. So, we leaned into leveraging the power of social media and online platforms.