Business leaders often rely on rules of thumb, simple tools designed to guide decisions in complex environments. But when followed too rigidly, even the most trusted rules can create blind spots. In this Tugboat Institute® talk, Dave Whorton explores this tension and offers a fresh perspective on how Evergreen® leaders might think differently.

Dave is the founder and CEO of Tugboat Institute and the author of Another Way: Building Companies That Last…and Last…and Last. Drawing on decades of experience, he challenges widely accepted misconceptions about growth and encourages Evergreen leaders to embrace the courage, patience, and discipline required to build enduring businesses.