If you’ve ever participated in Warrior Dash or a Firefly Music Festival, you have Joe Reynolds and his team to thank. In 2007, Reynolds started Red Frog Events from his apartment with the goal of delivering amazing experiences to people. While Red Frog does this well, the team is about more than just providing entertainment — it’s a vehicle for making a positive impact on the world. In 2013, Red Frog Events committed to raising $25 million for St. Jude Children’s Research Hospital, and as of 2017 has already achieved over 50 percent of that goal.

In his inspiring and moving talk, Reynolds shares how his commitment to St. Jude has helped drive his business while inspiring in his employees a larger Purpose.