Choosing the Evergreen path can sometimes seem like a daunting challenge. Many entrepreneurs ask themselves: Can I build a business that will be profitable and grow strong without outside investors?

My company is proof that yes, you can. I am the third-generation owner of San Francisco-based McRoskey Mattress Co., which my grandfather cofounded in the late 19th century. Over 116 years, McRoskey has remained a private company dedicated to its people and paced growth.