Weird people change the world.

When I co-founded my environmentally friendly soap company, Method, in 2001, I quickly realized that we were up against some mighty big competition. Cleaning-product companies like Procter & Gamble and SC Johnson were multinational and had 100-year head starts on me; they had strong control over grocery store shelves and well-entrenched relationships with the big-box stores. In order to compete against these Goliaths, Method had to be different. And that started with my employees.