David Holmes is Co-Founder and Executive Director of the Character Collaborative, a non-profit that aims to elevate the role of character in college admissions. In this Tugboat Institute® talk from Summit 2021, David explains that research has demonstrated time and again that character, more than performance on a test, is one of the strongest predictors of future success in life.

Living in today’s world, character is often put second, or even third, after attributes such as competitiveness, achievement, etc. David draws on his deep experience as an educator to demonstrate why it is so important that we, as a society, shift our focus back to instilling and valuing character, in both our children and in our employees.