In 2005, Conni Reed left a 16-year corporate career to launch her company, Consuela. In the wake of what she describes as “an early mid-life crisis,” Conni felt called to live an authentic, meaningful life and build a business that would make a difference in the lives of women and Mexican artisans. In the years since, she has poured her passion and creativity into Consuela, a handbag and accessories company based in Texas that vibrantly reflects the joy and beauty–her “magic”– she wants to contribute to the world.

In this talk from Tugboat Institute® Summit 2021, Conni shares her story of personal and professional Perseverance – a journey that led to her current success and her ongoing mission to support and celebrate women who impact the world in positive ways.