Persevering One Step at a Time
- Steve Doerfler
- Metalcraft
When Steve Doerfler and his partner bought out their boss at Metalcraft in 2006, they knew that they would have to work hard and overcome obstacles to help their new company grow and thrive. Many of them, however, both professional and personal, were entirely unexpected and unique.
In this Tugboat Institute® talk, Steve shares his journey of leadership through the buyout, several years as President, over a decade more as CEO, and now as Chairman. Although it has not been easy, it has shaped him as a leader and, he believes, made him better.
Watch and be inspired to turn your challenges into vehicles for strength and transformation.
More Articles and Videos
Get to Know Stotz Equipment, the 2024 Evergreen Company of the Year®
November 04, 2025
From Vader to Evergreen: A CEO’s Journey to Enlightened Ownership
- Mark Steele
- Craftsmen Industries, Inc.
From One Store to $1B+ Southern California Institution: The Evergreen Journey of Northgate Market
- Ryan Drew
- Tugboat Institute
Get Evergreen insight and wisdom delivered to your inbox every week
By signing up, you understand and agree that we will store, process and manage your personal information according to our Privacy Policy

