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Profiting from Millennials

Profiting from Millennials

  • John Burns
  • John Burns Real Estate Consulting

There has been so much discussion about millennials, yet who do we really mean when we talk about millennials? Millennials include 32-year-old parents with college degrees and 10 years of work experience as well as high school seniors. Mark Zuckerberg and my high-school-age daughter Kelsey are both considered millennials, yet their interests and stages in life could not be more different. So how do we start to understand this group, which is poised to become a crucial demographic for all Evergreen entrepreneurs?

 

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