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How Pragmatic Innovation Helped Me Save My Faltering Company

How Pragmatic Innovation Helped Me Save My Faltering Company

  • Pete Braun
  • Wall-tech

I’m an accidental CEO. I stepped into this position four years ago when the company I was working for, Wall-tech, almost went out of business.

At the time, I was a minority stockholder and vice president. Wall-tech, which specializes in framing, drywalling and finishing, had been hit hard by the recession. We depend on new construction for much of our business, and as everyone remembers, new construction all but dried up after the housing bubble burst. The situation was dire and our board of directors was weighing liquidating the company. But I loved Wall-tech and couldn’t bear to see its 100 employees let go.

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