Evergreen® companies, who value their teams and put People First, believe deeply in the importance of a strong culture. However, the critical value of a strong culture is not simply a matter of faith. In this Tugboat Institute® talk, Oliver Staehelin shares concrete data around the specific, strategic advantages a strong culture can give a company. In a world where competition for great talent is not going to ease anytime soon, this is not an optional undertaking for the company that wants to retain a strong team over the long term.

Oliver was an early member of Tugboat Institute, while he was leading the culture assessment company he co-founded with Stanford Professor Charles O’Reilly, Pomello. His early career and all of his subsequent work confirmed for him that culture is not a ‘soft’ topic, nor are its benefits immeasurable.

Watch and be inspired to transform your company’s culture into one of its greatest strategic advantages.