When Jay Wilkinson opted to attend a four-day leadership training course to earn credits he needed as a high school student, he had no idea it would transform his life. The CEO of Firespring says the experience was pivotal in his journey as an entrepreneur and in the award-winning culture he has built at his global integrated marketing, printing, and software company.

In this presentation from Tugboat Institute Summit 2018, Jay shares the story of his personal development, early business challenges, and the essential role that the Evergreen principle of People First plays in the success of Firespring.