As I began working with several Tugboat Institute® members over the past year, I saw a pattern. Even the best run Evergreen® companies experience the same challenge: the need to routinely and clearly speak their Purpose and plan deep into their organizations.

Failing to deeply and clearly communicate is one of the most common opportunities for improvement from among the 50 growth practices covered in the Tugboat Evergreen Growth Training Series. Left unaddressed for long periods, this communication deficiency can significantly hinder organizational performance, eat away profits, and undermine the firm’s long-term full-growth potential.