In her native Kentucky, the bourbon created by Carrie Van Winkle Greener’s great-grandfather, Pappy Van Winkle, is legend. Carrie’s older brother stepped into the family business, the Old Rip Van Winkle Distillery, at the start of his career but Carrie and her two sisters, who are triplets, sought their own opportunities elsewhere. Until, that is, they perceived an opportunity to start a new business, and at the same time, enhance the family’s historic brand.

In this Tugboat Institute® talk, Carrie shares the story of Pappy Van Winkle and of the founding of her own company, Pappy & Company. As she and her sisters spun this company off the family brand, she learned powerful lessons about the importance of family harmony, clarity of brand identity, and entrepreneurship.