VIDEO: Foreign Market Entry To Power Sustained Growth

Gary Kunkle , Senior Research Fellow at the University of Wisconsin–Madison and Founder of Outlier LLC

Before he earned a PhD and began pursuing research in the field of sustained growth, Dr. Gary Kunkle worked in 38 different countries as the founder and CEO of an international trade and investment agency and as a senior manager of international trade and investment for KPMG.

Dr. Kunkle’s professional experience and his academic research have provided him unique insight into factors that lead to successful geographic expansion—one of six key variables necessary for sustained business growth. In this talk from Tugboat Institute® Summit 2021, Dr. Kunkle offers key tactics for Evergreen® leaders considering expansion into new markets and provides advice on common pitfalls they may face.

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