The Friction Project

Within any business, although we typically aim for efficiency and ease, we often end up with systems, processes, and norms that create friction. Friction can slow us down and negatively impact both progress and morale. Dr. Robert I. Sutton, Stanford professor and co-author of the recent book, The Friction Project, has studied friction within enterprises and has accumulated significant wisdom around this concept.

In this Tugboat Institute® talk, Bob explores the different types of friction, the common causes of friction, and some effective remedies for removing bad friction from our work. While not all friction is negative, the majority of it is. Happily, Bob and his co-author Huggy Rao have identified some effective tools and strategies to help find and neutralize it. Contrary to what our instincts tell us, the best approach is not thinking about what we can create or add to combat friction, but rather what we can take away.

Watch and be inspired to look for and eliminate friction within your organization.