Banner Image
From Vader to Evergreen: A CEO’s Journey to Enlightened Ownership

From Vader to Evergreen: A CEO’s Journey to Enlightened Ownership

  • Mark Steele
  • Craftsmen Industries, Inc.

Mark Steele is the president and owner of Craftsmen Industries and a former turnaround specialist for private equity firms. Early in his career, he stepped into struggling businesses and made the tough calls others avoided.

In this Tugboat Institute® talk, Mark shares how the opportunity to lead family-owned Craftsmen Industries sparked a profound shift in his career and business philosophy. He explores how leading the company, and ultimately becoming its owner, led him to embrace an approach to leadership and ownership grounded in Evergreen® values.

RESTRICTED CONTENT

Subscribe to EJ+ to gain access to our full library of Evergreen Content

Subscribe

More Articles and Videos

Growth, Metrics, and Evergreen Leadership

  • Chris Weekley
  • David Weekley Homes
April 14, 2026

Honoring the Dignity of Work in a Seasonal Business

  • Chuck Monico
  • Ryan Lawn & Tree
April 07, 2026

Uncertainty: Friend or Foe?

  • Amy Bonsall
  • Collective
March 31, 2026

Growing Up: How Paced Growth Changes as Companies Mature

  • Mike Craven
  • Red River Lumber
March 24, 2026

Supporting Evergreen® leaders, their teams, and their companies through recognition, experiences, publications and programs to bring inspiration, new ideas, and proven best practices about business, family and life.