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How Anthropology Can Help Evergreen Executives

How Anthropology Can Help Evergreen Executives

  • Roberta Katz
  • Stanford University

Anthropology looks at how we went from an agrarian society to an industrial society to what is rapidly becoming a technological society. We look at these changes by getting up close and personal with specific groups, or “cultures.” Traditionally anthropologists studied indigenous peoples, but today they often focus on contemporary communities.

One culture to which you and I both belong: the community of businesspeople.

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