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Leveraging Relationships for Competitive Advantage

Leveraging Relationships for Competitive Advantage

  • Scott Evans
  • Kenmore Envelope Company, Inc.

In our industry – the envelope manufacturing industry – the landscape is composed largely of smaller private and family-owned businesses across the country amongst a few very large, national, public companies against whom we all compete. Kenmore Envelope Company, Inc., of which I serve as President & CEO, is in the smaller, privately held group, and contrary to what one might think, this has afforded us a few significant advantages. The main one is the community of like-minded friends and competitors who support and learn from one another in a wonderful, cooperative way.

Before becoming CEO in 2019, I served as Vice President of Sales at Kenmore for 15 years. As a result, I have been a part of the Envelope Manufacturers Association (EMA) for years, which is an organization built on the idea of working together to strengthen the industry. There are about 50 members and 29 associate member companies in total, and the EMA conferences in the fall and spring provide the perfect platform for relationships within the industry to flourish. Over the years, I have not only gotten to know some of the other members of the EMA, but they have also become close friends. It quickly became about more than just business; it was about friendship and supporting each other to keep the mail industry alive, even in the face of larger conglomerates.

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