David Surdam is a historical economist and professor at the University of Northern Iowa who studies how organizations adapt under extreme economic pressure.

In this Tugboat Institute® Summit 2025 talk, he shares the story of Major League Baseball during the Great Depression, when team owners faced one of the most challenging economic periods in American history. Their adaptation strategies not only helped them survive, but even thrive, offering timely lessons on resilience, ingenuity, and the enduring power of cultural institutions during difficult times.

Watch and be inspired to consider how your own organization might adapt in the face of a major economic downturn.