Even if you don’t own one, I imagine you are familiar with the KitchenAid mixer. It is a beautiful product: sleek, durable, made from highly recyclable materials, and built to last for a long, long time. I have had mine for about 35 years. Although I am CEO of ECRS, a company that specializes in retail automation for grocery store technology, such as point of sale, self-checkout, inventory, and supply chain, as well as the software that runs on a deli scale, one of our most important innovations in recent years was inspired by this product outside our industry – the KitchenAid mixer.

As an Evergreen® company, we are dedicated to Pragmatic Innovation and are always looking for opportunities to do what we do better. In this case, as is often true, innovation began with a seed of dissatisfaction, a spark that ignites a desire for change. I saw room for improvement, both in quality and sustainability, in the industry standard with which we had been working for years. Thus began the story of our AutoScale™ Max.