As President of our family-owned Evergreen manufacturing business, Bishop-Wisecarver, I’ve recently completed work around identifying the core values that guide our company. The insights of that process have been illuminating. One of the core values that emerged and has really resonated with our team has been our “Pioneering Spirit.”

My ancestors came to California from Iowa in 1853 in a covered wagon. They persevered through many challenges during that journey and in the years since. In 1950, my dad, Bud, founded this company fueled by that same Pioneering Spirit, which is equal parts grit, perseverance, and vision.