Recipe for Success: How I Incorporated Family and Community into My Business

Recipe for Success: How I Incorporated Family and Community into My Business

Alissa Leinonen is the award-winning Founder & CEO of Seattle’s largest and longest running woman-owned catering and boxed-lunch company, Gourmondo Co. What began as a small, four-table lunch spot in Pike Place Market over 20 years ago is now a leader in the Pacific Northwest catering industry. There is much about Alissa and her success that is remarkable, but perhaps most inspiring is her commitment to People First—to her family, her employees, and her community.

In this presentation from Tugboat Institute Summit 2020, Alissa describes how that commitment to People First has guided her throughout her journey as an entrepreneur and through the challenges of the COVID period, when over 24-hours in the early days of the pandemic she saw 80 percent of her business disappear. Alissa’s remarkable pivot to serve her community and save her business is an inspiring Evergreen success story.

More Articles and Videos

Rewiring Mondays: Training the Mind Like a Muscle

  • William Cantey
  • Cantey Foundation Specialists
December 16, 2025

How and Why We Invest in People for the Long Term

  • Steve Frith
  • Urban Systems
December 09, 2025

Baseball During the Great Depression: Owners Cope with Adversity

  • David Surdam
  • University of Northern Iowa
December 02, 2025

Turning Private Ownership into a Strategic Advantage

  • Steve Wurth
  • Wurtec
November 25, 2025

Supporting Evergreen® leaders, their teams, and their companies through recognition, experiences, publications and programs to bring inspiration, new ideas, and proven best practices about business, family and life.