Even a legendary, 100-year-old brand like Radio Flyer — the little red wagon that’s become an iconic part of the lives of millions of children — needs to work hard to ensure its continued success. “I knew we had all this great stuff about our brand,” says Robert Pasin, Radio Flyer’s CEO. “But I soon learned that the company was at kind of a crossroads and we have some problems.”

In his Tugboat Institute Summit talk, Pasin shares the origins of his family business and his desire to continue to build upon his family’s brand while developing a culture that fosters creativity and innovation. It’s the company’s values and mission-driven work environment that help fuel Radio Flyer’s continued growth.