Stories of Purpose

Having deep Purpose is the true north of Evergreen CEOs. For them, business is beyond just making money for the founders and owners. Though wealth generation may be a long-term byproduct of one’s success, it’s not the reason for being in Evergreen companies. In this candid video, Tugboat Institute members share their guiding Purpose.

Featuring: Rick Sutton, John Keatley, Jim Creel, Bryan Pape, Jim Milgard