Why Evergreen? What key events or values lead a business owner or CEO to launch with or evolve to embrace the 7Ps that define the Evergreen movement?

In this panel discussion, presented at the Fourth Annual Olin Family Business Symposium at Olin Business School at Washington University in St. Louis in October 2018, three Tugboat Institute members describe their Evergreen journey and specific events and experiences that reflect their companies’ commitment to Evergreen principles.