After college, the ice cream company where Amy Simmons worked was sold to a new owner. Overnight, the culture changed. Because of that experience, she vowed to build a better business, one that sold delicious products but also provided a great work environment. Thirty-two years later, Amy’s Ice Creams is a Texas institution known for both its super-premium award-winning ice creams and its dedication to putting People First. She’s also turning the idea of successful enterprise on its head.

In her Tugboat Institute Summit 2016 talk, Simmons shares her passion for creating an empowered culture built on training, trust and financial and business literacy. The result: a thriving, high-performance, happy workforce that pays it forward in their families and communities.