Introduction to Evergreen Principles

Introduction to Evergreen Principles

In this keynote presentation from the Fourth Annual Olin Family Business Symposium at Washington University in St. Louis on October 12, 2018, Dave Whorton shares the journey of discovery that led to his founding of Tugboat Institute and the Evergreen Movement.

Throughout his talk, he debunks common myths about business and contrasts them with the competitive advantage of Evergreens, and describes how Tugboat Institute is supporting Evergreen leaders and businesses today.

More Articles and Videos

Rewiring Mondays: Training the Mind Like a Muscle

  • William Cantey
  • Cantey Foundation Specialists
December 16, 2025

How and Why We Invest in People for the Long Term

  • Steve Frith
  • Urban Systems
December 09, 2025

Baseball During the Great Depression: Owners Cope with Adversity

  • David Surdam
  • University of Northern Iowa
December 02, 2025

Turning Private Ownership into a Strategic Advantage

  • Steve Wurth
  • Wurtec
November 25, 2025

Supporting Evergreen® leaders, their teams, and their companies through recognition, experiences, publications and programs to bring inspiration, new ideas, and proven best practices about business, family and life.