Introduction to Evergreen Principles

In this keynote presentation from the Fourth Annual Olin Family Business Symposium at Washington University in St. Louis on October 12, 2018, Dave Whorton shares the journey of discovery that led to his founding of Tugboat Institute and the Evergreen Movement.

Throughout his talk, he debunks common myths about business and contrasts them with the competitive advantage of Evergreens, and describes how Tugboat Institute is supporting Evergreen leaders and businesses today.