What Evergreen Businesses Can Learn From the Navy Seals

David Silverman
CrossLead

Successful military units must be ever mindful of their surroundings and quick to adapt as circumstances change. The same is true of successful businesses. David Silverman, the founder and CEO of CrossLead, and a former U.S. Navy SEAL, applies many of the lessons he learned fighting in Iraq, Afghanistan and Southeast Asia to his current mission: teaching companies how to adapt and win in their shifting environments.

Silverman explains how major recent changes in the collective business environment—including interdependency and a greater need for speed—can make or break an Evergreen company, depending on how it reacts to them. He also breaks down how businesses can use new, tested military principles and approaches to achieve their objectives.