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Virtual (Assistant) Breakthrough

Virtual (Assistant) Breakthrough

  • Lester Thornhill
  • Life's Abundance

Toward the end of 2018, I hit a breaking point. Sales at our Evergreen® business, Life’s Abundance, were up about 20 percent over the previous year, and our profit was at an all-time high. But I was in big trouble.

Since joining the company in an IT role in 1999, I had consistently reinvented systems for managing my time as I took on new responsibilities and the demands on my time increased. I had done all the standard things to cope—I had delegated responsibilities; I had someone managing my calendar; I had a travel agent booking my travel; I had project managers handling many key initiatives in the company. Now, though, I found that I didn’t have any more tricks left up my sleeve to free up the time I needed to continue to manage the company in the way I knew I should into the future. Something had to give.

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