Why does the world need an Evergreen Journal? We have met countless entrepreneurs and executives who have too long toiled in obscurity as they build and grow great Evergreen businesses. They have no place — physical or virtual — to congregate, share ideas, and learn from each other.

For the most part, these leaders do not seek the limelight, they are intrinsically motivated. But they do hunger to get to know other executives building companies with similar mindsets and for the opportunity to learn and help influence best practices for building great, enduring businesses. The Evergreen Journal is for them. The Evergreen story needs to be told.