Chronicling the companies, people, best practices, and ideas of the Evergreen community.

DON'T MISS THIS UPCOMING EVENT
Upgrade to EJ+ and join an exclusive live Q&A on Evergreen pricing strategies in an uncertain economy.
Adam Echter
|
Simon-Kucher & Parnters
|
November 4th, 2025 | 12:00 PM ET (9:00AM PT)
UPGRADE TODAY

This Week's Post

Get to Know Stotz Equipment, the 2024 Evergreen Company of the Year®

November 04, 2025

Recent Articles and Videos

Be Part of the Evergreen Mindset — Get EJ+ in Your Inbox.
SUBSCRIBE

To Lead Change, Start with The Why

  • Ethan Mitnick
  • SchoolKit
October 28, 2025

From Vader to Evergreen: A CEO’s Journey to Enlightened Ownership

  • Mark Steele
  • Craftsmen Industries, Inc.
October 21, 2025

From One Store to $1B+ Southern California Institution: The Evergreen Journey of Northgate Market

  • Ryan Drew
  • Tugboat Institute
October 14, 2025

Patience, Purpose, and the Path to Growth

  • Bobby Jenkins
  • ABC Home & Commercial Services
October 07, 2025

Launching New Ventures in a Legacy Business

  • René Ancinas
  • Port Blakely
September 30, 2025

Profit with Purpose: Pricing Tactics for an Evergreen® Business

  • Adam Echter
  • Simon-Kucher & Partners
September 23, 2025

Mentorship Is a Strategic Asset

  • Pamela Kan
  • Bishop-Wisecarver
September 16, 2025

Announcing the Best Evergreen Companies® List and Evergreen Company of the Year®

  • Christine Kirby
  • Tugboat Institute
September 09, 2025

Bridging Generations: Documenting a Family Founder’s Vision

  • Ashli Desai
  • Larry Walker Associates
September 02, 2025

Pricing with Purpose

  • Ben Cox
  • LDJ Manufacturing, Inc.
August 26, 2025

Supporting Evergreen® leaders, their teams, and their companies through recognition, experiences, publications and programs to bring inspiration, new ideas, and proven best practices about business, family and life.

© Tugboat Institute . All rights reserved. PO Box 2419 Sun Valley, ID 83353