Nick Craig is the President of the Core Leadership Institute, and co-author of Finding your True North: A Personal Guide. Over the past decade and a half, he has helped thousands of leaders discover their Purpose, what Nick considers to be the unique gift they bring to the world.

In this Tugboat Institute® Talk, Nick uses the world of toys, and LEGO specifically, to explore how customers deeply connect with companies that have an authentic Purpose and what happens when you depart from that Purpose. He challenges Evergreen® leaders to remain true to their company’s unique Purpose, through seasons of challenge and success.