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Authentic Purpose: Lessons from Tugboat Institute Gathering of Teams 2026

Authentic Purpose: Lessons from Tugboat Institute Gathering of Teams 2026

  • Dave Whorton
  • Tugboat Institute

Last week, ninety of our Tugboat Institute® members and more than 400 of their leaders gathered in Nashville, Tennessee, for our seventh annual Tugboat Institute Gathering of Teams. For some, it marked a familiar return; for others, a first step into this unique experience. For all of us, the week offered inspiration, learning, connection, time for reflection, and a deepened sense of shared Purpose.

To kick off the gathering, we welcomed Nick Craig, President of the Core Leadership Institute. Nick used the world of toys, and LEGO specifically, to explore how customers deeply connect with companies that have an authentic Purpose. By challenging us to remain true to our company’s unique Purpose, through all seasons, Nick set a reflective tone for the gathering.

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