Fighting Back with Purpose

It took getting removed as the CEO of my own company for me to truly comprehend what my team and I needed to thrive. With more than a little grit and humility, I was able to Persevere through that difficult period and eventually return to grow my marketing communications firm, Firespring, into the Evergreen company it is today.

Before I founded Firespring, I launched an AlphaGraphics franchise in 1992 in Lincoln, Nebraska. I encouraged the franchisor to embrace the early promise of website design, making ours the first franchise to open a dedicated commercial website division. When one of my team members had a lucky encounter with the Backstreet Boys at the running of the bulls in Spain in the mid-1990s, we landed the boy band’s website design. Suddenly our website business was flourishing.

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How High-Performance Leaders Achieve Remarkable Results

W. Grant Gregory is the retired chairman of Deloitte & Touche and founder of DoubleClick. His success long preceded, and continued after, DoubleClick’s sale to Google in 2007, which he attributes to the high-performing teams he assembled and led. But how does one learn to identify talent that will thrive and excel? For Gregory, it meant understanding the key traits of the top performers in that particular role, and being absolutely focused on hiring talent with those traits.

In his Tugboat Institute Summit talk, Gregory describes how Don Clifton, his longtime mentor and the creator of StrengthsFinder, helped him adopt principles of positive psychology and strength-based leadership in the identification and development of talent at scale across large and complex organizations.

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Three Brothers United Through Division

My two brothers and I inherited my father’s Texas-based pest-control company in 1987. We are as close as three brothers can be. Every day I am on the phone with or emailing them. We share information and ideas and marketing tips at regular meetings at our family ranch in Marble Falls.

What we don’t share is money.

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Stories of Purpose

Having deep Purpose is the true north of Evergreen CEOs. For them, business is beyond just making money for the founders and owners. Though wealth generation may be a long-term byproduct of one’s success, it’s not the reason for being in Evergreen companies. In this candid video, Tugboat Institute members share their guiding Purpose.

Featuring: Rick Sutton, John Keatley, Jim Creel, Bryan Pape, Jim Milgard

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GYK Antler’s Independent Spirit Shapes Its Client Work

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Fighting for Growth and Innovation in Ali’s Hometown

“I’m gonna whup him,” an outraged 12-year-old Cassius Clay cried out from the steps of Louisville’s Columbia Auditorium. It was 1954, and somebody had just pinched the young Clay’s red Schwinn. A passerby, a police sergeant named Joe Martin, happened to be heading into a basement boxing gym in that auditorium, where he was a part-time trainer. He asked Clay pointedly: “Do you know how to fight? You should know how to fight if you’re going to whup somebody.”

Turned out to be a truly inspired question.

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Creating a Healthy, High-Performance Culture

For Robert Glazer, the building blocks of company culture are vision, core values and employee alignment. As founder of Acceleration Partners, a client-focused marketing agency, he emphasizes the importance of hiring the right people, treating them with respect, knowing when to invest in them and being aware of employees who “quit and stay.”

In his talk, Glazer shares how he came to realize the importance of a healthy culture, and key tools he and his team use to bring that culture to life.

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Gourmet Popcorn With a Purpose

Last year, Double Good made a decision that defied the most fundamental principles of business: We decided to give 50 percent of every dollar to charity. While this decision seemed to defy logic, to me it was the only logical next step in defining our Evergreen company’s Purpose.

Walking out of my brother’s popcorn shop in 1998, I wasn’t thinking about purpose. One never imagines they’ll find their calling at the bottom of a bag of popcorn. For me, popcorn meant joy and I wanted to share this joy with others. I asked about working with Popcorn Palace, the company he licensed from, and discovered they were facing bankruptcy. I was able to acquire their name and a list of their customers for $2,600.

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Scrappy Stories

Pragmatic Innovation is an essential value of Evergreen companies. In this candid video, members share their stories of the most amazing things they’ve accomplished with very limited resources.

Featuring: Don MacAskill, Will Snook, Wynne Odell, Darcey Croft and Dan Kenary.

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From Rural Kentucky Poverty to Chief Executive

As a child, I never imagined that one day I would be the president and CEO of the largest architecture, engineering and interior design firm in Kentucky. I grew up poor on a tobacco and dairy farm in rural Kentucky. It was land given to my French ancestors for their military service in the Revolutionary War, but that makes it sound more glamorous than it was. The reality of life on the farm was that times were tough. As my grandfather used to say, “We were land rich but money poor.” Due to some unique family challenges and the declining agricultural economy of the 1970s, we were essentially living as sharecroppers on our own land. We lived in a tenant house on the farm that my mother fixed up. Despite having no plumbing in the house until I started school, she did her very best to make our little farm house a home.

Food was scarce, and there was certainly no extra money for clothes and toys. But here’s the thing — we were happy. That’s the way it is with poverty sometimes. You often don’t know what you don’t have. We worked incredibly hard in the tobacco fields but we didn’t know anything different; that’s just the way it was. We worked together as a family, including all five of my siblings. My father worked harder than anyone I have ever known. To this day he has a sense of peace that can only come from a hard day’s work. He instilled in me a work ethic that has served me well throughout my life, but that would also haunt me as I struggled later to find a work-life balance.

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