Stick To Your Guns

When you launch a new company, there are two courses open to you: follow the crowd or go your own way. Following the crowd might bring you fast money and quick growth. Going your own way can mean lots of long nights worrying about bringing in the money your company will need to grow.

But I would advocate that you stick to your guns. Going with the market is often the path of least resistance, but carving your own path is usually far more rewarding—and one of the advantages of being an Evergreen business.

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Letter From Sun Valley: How Two Days with the Tugboat Institute Changed Me and My Company

I recently wrote in the Evergreen Journal about a phrase that crossed my mind as I drove from the airport in Boise, Idaho, to Sun Valley to spend a few days at the Tugboat Institute Summit 2015 in early July. The phrase is from a proverb in the King James Bible, and my old boss, Steve Forbes, has taken it as his motto: “With all thy getting get understanding.”

I can honestly say I came away from the Summit with an extraordinary number of fresh ideas, insights and perhaps even some of that rarefied understanding. And I wanted to write a personal note about the experience for Tugboat Institute members who weren’t able to attend, as well as for other business owners who’ve been on the fence about joining the Institute. If, like me, you’re intrigued by the Evergreen concept and by the Institute’s events, I hope this note will fuel your curiosity and prompt you to join and participate in the future.

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Culture Is The Water We Swim In Every Day

I have a favorite quote from author David Foster Wallace that I feel speaks directly to company culture:

“There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says, ‘Morning, boys. How’s the water?’ And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, ‘What the hell is water?’ ”

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Know What You Want

But what do you want?

The summer my son turned 7, he told me he wanted an i-something for his birthday present. His friend Mark had an iPod, his friend Noah had an iPad and he saw that I had an iPhone. He wanted an i-something.

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Ignore Your Company's Culture - At Your Own Peril

Ignore your company’s culture—at your own peril.

At JetSuite, my Evergreen company of private chartered jets, this motto is more than just a saying. Our livelihood and our clients’ lives depend upon us having the right philosophy and making sure every one of our pilots espouses it.

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Evergreen Leaders Need To Be Selfish Every Single Day

Be selfish. For one hour a day.

Your Evergreen company depends on it.

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Without Investors, Our Evergreen Business Thrives

There’s a point in the life of every business when you have to decide if you are going to take a risk or play it safe. There’s nothing wrong with playing it safe. Plenty of businesses have chugged along with fine profits for decades by sticking to the safest path. But if you want to grow, you have to take that risk.

As the chief operating officer at Barrett Distribution, a third-party logistics company, I’ve come to this crossroads many times. While I relish making big decisions, running an Evergreen family company comes with the added pressure of continuing the family legacy.

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Employers Should Stop Seeking Formal College Credentials

College is expensive and it keeps getting worse.

Tuition and fees at public colleges have climbed faster than inflation, rising 17% over the past five years to an average $9,139 per year. That’s not including the price of room and board. Students are leaving four-year schools with an average $28,400 of debt and entering a job market that is recovering, but still presents plenty of challenges.

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In It For The Long Haul: Why I Believe In Evergreen

I guess you can say I’m old-school. I still send printed invitations via snail mail, I prefer handwritten notes over email, and I shudder when I think about wearing patent leather after Labor Day. I chose my college major (bachelor of science in textile and clothing merchandizing) because I liked to shop — to see, touch, and feel beautiful products — and felt that degree would lead most quickly to a career. I am also a creature of habit. In any new situation I start with the assumption that everyone around me knows more than I do, and I strive to learn from them through practice, patience, and perseverance.

These personality quirks help explain why the “Evergreen” path works for me. I’ve found that a clear purpose, the relentless pursuit of learning, and pragmatic innovation are vital to building a long-term, successful growth business.

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The Challenge To Change: It's Time To Reconsider New Models Of Success

Since Teach Your Children Well came out in the summer of 2012 I have been on a perpetual book tour. I have spoken in many of the wealthiest enclaves in this country to parents who send their children to the most prestigious independent schools. I have also spoken to parents who are squarely middle or working class at public schools that range from the notable to the unexceptional. I have spoken to top-level executives from Google and Microsoft, American Express and Morgan Stanley. I have also spoken to the boots on the ground people who work for these companies. I’ve been to Austin Texas, but also Midland Texas. To the Upper East Side of New York, the North Shore of Chicago and Beverly Hills as well as Knoxville, Nashville and Memphis. I’ve crisscrossed the country speaking to parents, teachers, administrators, professors, business executives, regular folks and billionaires. While the wealth disparity in this country is increasingly shocking, here is what has surprised me most. Regardless of where I am, and whom I’m speaking to, change – in our value system, in the way we parent, in what we expect from our children – has been consistently met with a combination of interest, appreciation, apprehension and resistance.

This mixed bag of reactions to the call for change is understandable. Change, for most of us, is hard. Change that involves our children is particularly hard. Experts throughout the country are pushing for a new way of thinking about success for our children. We’d like parents to understand that every child is different, that there is no such thing as “one size fits all” when it comes to measuring success and that the historical measures of success, grades and SAT scores, are limited in their ability to predict success for our children. We are proposing a new paradigm, one that is more closely aligned with what research tells us about child development and the best practices of educators. We’d like parents to keep the bar high for their children, but to make sure that bar is in line with their abilities, interests and well-being. We value what used to be considered “soft skills” and are now considered indispensable for healthy emotional development as well as employability. Skills like creativity, resilience, integrity, perseverance and self-motivation. We believe that we are still educating and still parenting using a paradigm that provided the heartbeat for America in the Industrial Age but is increasingly inappropriate for the needs of 21st century America. So while there is general agreement, among parents, educators and business leaders, that change needs to be made the process has been surprisingly slow and fraught with uncertainty and anxiety.

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