I founded my company, Ingrid & Isabel, 14 years ago with one simple product: the Bellaband. When I was pregnant with my daughter Isabel, I hit a point all pregnant women hit — I could no longer button my jeans. But instead of buying a bunch of maternity pants, I fashioned the first Bellaband, an elastic band that let me keep wearing my pants without having to button or zip them. Because it was such a common problem, my friends started clamoring for Bellabands. Today, we have sold millions of maternity bands, holding pants up worldwide.

But companies can’t exist on one product alone. That’s called a one-hit wonder, and I wanted to build an Evergreen business that would last for generations.