Why Love and Leadership are Key to a Thriving Evergreen Company

Jeet Kumar had cause, throughout his childhood, to consider the keys to making it possible for a person to thrive. Above all else, people need to be shown love. As he built his successful Evergreen® company, In Time Tec, Jeet has become an impactful leader, largely through keeping love at the center of his leadership style. 

In this Tugboat Institute® talk, Jeet shares the beginning of his life’s journey, how he came to put love at the center of his thinking, and the different ways love can show up in a business. Although we are not accustomed to talking about love when we talk about business, Jeet argues that it is critical to effective and meaningful leadership. 

Watch and be inspired to infuse your leadership style with love. 


Fireside Chat with Penny Pennington and Dave Whorton

Penny Pennington is the sixth Managing Partner of Edward Jones, a financial services firm with over 15,000 branch offices across the US and Canada. With their focus on community and relationships, along with their 100 year history, Edward Jones is an exemplary Evergreen® company across all of the 7Ps. 

In this Fireside chat with Dave Whorton, Penny shares her journey, beginning with her upbringing in Nashville, to becoming the leader of Edward Jones. She considers the impact each of the other five Managing Partners have had, and shares how the Evergreen 7Ps® principles show up at Edward Jones.

Watch and learn about the journey of this impressive leader and the impressive, Evergreen company she leads.   


Simple Tools

Rich Ledbetter, COO of Guarantee Electrical, has had the good fortune to be guided through his career by several great thought leaders and inspiring people, starting with Muhammed Ali. He learned to take the best of each lesson and use them as building blocks for his own philosophy of leadership, which he has boiled down to what he calls his Simple Tools.

In this Tugboat Institute® talk, Rich shares the lessons gleaned from some of the people whose thinking has shaped his own the most, including Jim Collins, Simon Sinek, and Pat Lencioni. All three contributed significantly to Rich’s Evergreen® leadership philosophy. At the heart of the Simple Tools he has built from these building blocks is trust.

Watch and be inspired to consider your own sources of inspiration and the leadership tools in your own toolbox.


On Purpose

Tugboat Institute® CEO Dave Whorton recently revisited the meaning of the first of the Evergreen 7Ps®: Purpose. His learning and thinking in recent years, and in particular through conversations with Tugboat members Penny Pennington of Edward Jones and Arturo Lomeli of Clase Azul, led him to conclude that it was time to revise our definition of Purpose.

In particular, in this Tugboat Institute talk, Dave reconsiders some of the teachings of economist Milton Friedman. Purpose must, he concludes, have Private as a partner in order to meaningfully and truly drive a company. Through this thoughtful and thorough reconsideration, Dave arrives at a revised definition of Purpose for Tugboat Institute and concludes, yet again, that the greatest calling for a company is to be an Evergreen® company.

Watch and understand how Purpose, along with Private, sit at the heart of the Evergreen movement.


If It Ain’t Broke Yet, Fix It

When you step into your family company as CEO, there are certain advantages and certain challenges. Kristi Tacony Humes learned this first hand when she took the reins of Tacony Corporation as the 3rd generation leader of her family’s sewing and cleaning supplies company. Above all else, she learned the importance of being willing to question the status quo and fix things…before they are broken!

In this candid and insightful Tugboat Institute® talk, Kristi shares her experience and lessons learned from her experience as CEO of Tacony. In her Evergreen® company, Kristi had the mandate to keep the heart of the company the same, all while making the changes necessary to shape it into its current, modern form. 

Watch and learn more about the advantages and the challenges of being a leader of a family business.


You Can Be More Honest Than You Think

Dr. David Bradford, along with his colleague Dr. Carole Robin, teaches the most popular course at Stanford Graduate School of Business. Officially, it is called Interpersonal Dynamics, but everybody calls it “Touchy-Feely.” Dr. Bradford has spent many years researching and working on interpersonal dynamics and the ways in which humans relate to one another and build relationships.

In this Tugboat Institute® talk, Dr. Bradford expounds on the teachings of his most recent book, Connect: Building Exceptional Relationships with Family, Friends, and Colleagues. He uses a model he calls “The Net” to explain how we can, in fact, be surprisingly honest in our relationships, both at home and at work. Far from being an obstacle to good relationships, honesty can, when approached carefully, result in stronger and richer relationships in all areas of our lives. 

Watch and learn more about using honesty as a tool to strengthen all of your relationships.


Building the First Mexican Luxury House

It’s true that Arturo Lomeli’s Evergreen® company, Clase Azul México, got its start making tequila, but they have grown into something much bigger. Their business, combined with their many projects and initiatives in México, all aim to share the magic of Mexican culture and improve the lives of those in their communities. 

In this talk from Tugboat Institute @Clase Azul in 2021, Arturo explains all the exciting ways Clase Azul has grown since its inception. In addition, he explains his thinking as they tackle their newest initiative–to build Clase Azul México into México’s first Luxury House. His plan is grounded in a deep understanding of the models and workings of the luxury industry, which have evolved over time. 

Watch and learn more about building a luxury brand, as well as the impressive initiatives of a committed People First company.


Extraordinary Growth Through Partnership & Innovation

When Bryan Papé founded MiiR, an Evergreen® company that makes and sells stainless steel drinkware, he had big ambitions. He aimed to create a company that would grow, be profitable, and make his community and the world a better place by giving back 3% of revenue. Over and over, people told him it couldn’t be done.

In the twelve years since, MiiR and Bryan have proven them all wrong. Through a commitment to innovation and generosity, MiiR has established partnerships with a wide array of companies to create innovative and popular products, and they have donated over $3 million to causes all over the planet. 

In this Tugboat Institute® talk, Bryan shares his experience founding and building MiiR, and the strategies that have allowed him to achieve remarkable success.

Watch and be inspired to tune the naysayers out and pursue your vision.


Youth of Character in a Fractured World

David Holmes is Co-Founder and Executive Director of the Character Collaborative, a non-profit that aims to elevate the role of character in college admissions. In this Tugboat Institute® talk from Summit 2021, David explains that research has demonstrated time and again that character, more than performance on a test, is one of the strongest predictors of future success in life.

Living in today’s world, character is often put second, or even third, after attributes such as competitiveness, achievement, etc. David draws on his deep experience as an educator to demonstrate why it is so important that we, as a society, shift our focus back to instilling and valuing character, in both our children and in our employees. 

Watch and be inspired to sharpen your focus on character in your Evergreen® company.   


What 100 Sixth Graders Taught Me About Leadership

Before becoming the 3rd generation President of Ramar Foods, Susie Quesada taught sixth grade. In this Tugboat Institute® talk, Susie reflects on her leadership style and connects lessons from teaching to her work as President of an Evergreen® company. Her focus on listening, educating, team-building, and creating effective processes for growth and development all have roots in her experience in the classroom. 

Susie’s lessons from teaching pair nicely with learning from more traditional business models and thought leaders, including Stephen Covey, LEAN, and Kaizen. Together, Susie’s experiences in leadership in the classroom and at Ramar Foods shaped her leadership philosophy and keep her company growing, thriving, and learning.